For Publishers

Lonni Lane Marketing can provide short- or long-term services to develop title and brand marketing campaigns, write copy for various types of projects, and build your authors’ and illustrators’ profiles.

Coverage for maternity/paternity leave and other leaves of absence

Marketing Campaigns

  • Developing tailored marketing campaigns for individual titles, series, brands, and authors
    • Focus on educator outreach and building author/illustrator profiles
    • Option to execute parts or all of the campaign
  • Writing copy for long-term and rush projects, including advertising, sell sheets, website/e-newsletter copy, pitch letters, and talking points for sales force

Author Services

  • Consulting for debut/early career authors who want to get set up for school visits and build connections in the school/library community


  • ABRAMS Books for Young Readers
  • Baker & Taylor
  • CAKE Literary
  • HarperCollins Children’s Books
  • Inkyard Press
  • Macmillan Children’s Publishing Group
  • Penguin Young Readers
  • Random House Children’s Books
  • Scholastic
  • Sourcebooks
  • Zando Young Readers

For Authors

Lonni Lane Marketing can manage your schedule and help with outreach, so you can spend more time focused on your writing.

Booking Services for school visits and other events

  • Pitching for appearances
  • Managing schedules and incoming requests; negotiating honorariums
  • Assisting in developing presentations
  • Working with event hosts to create schedules, publicize the event, prepare students, and order books
  • Preparing fully detailed itineraries including travel and lodging arrangements
  • Following up post-event for feedback and testimonials

Other Services

  • Early Career Consultations
  • Reviewing and making recommendations for social media and online content
  • Educator outreach to build your profile


  • Kristen Balouch
  • Claudia Friddell
  • Adele Griffin
  • David A. Kelly
  • Anna Kim
  • James Riley
  • Eric Rohmann
  • Jon Scieszka


“Lisa Nadel is one of the best School & Library marketing professionals in the publishing industry today! She has a wealth of knowledge and is passionate about authors and books and educators. Her attention to detail makes a school or library or conference visit an absolute delight!”

—Jennifer L. Holm, New York Times-bestselling author of The Fourteenth Goldfish

“I have worked with Lisa Nadel from the very beginning of my career, and she has been instrumental in my growth as an author/speaker. Not only did she advocate for opportunities for me and my work on a national level, she also helped shape me into a more effective speaker and taught me how to advocate for myself.

—Matt de la Peña, Newbery Medal-winning author of Last Stop on Market Street

“During her sixteen years at Random House, Lisa Nadel did an impeccable job on the school and library promotion of the Magic Tree House books. She booked my school and library events, supervised the Magic Tree House Teacher of the Year Award, organized a club for teachers, and promoted the series in educational media. I could always count on Lisa’s knowledge and experience to steer me in the right direction. Calm and easy to work with, she was a great help to me and the series.”

—Mary Pope Osborne, bestselling author of the Magic Tree House series

“Lisa has transformed my career as an author. From booking events to developing promotional materials, she has become an indispensable partner. But what I most value about Lisa is the lengths she goes to make every event a success. Her attention and care makes planning a breeze for schools and libraries, and ensures I can deliver excellent workshops and presentations. Thanks to Lisa, I know that kids will get the best possible author visit experience and walk away excited about books and reading—there’s no better feeling!”

Emma Otheguy, award-winning author of Marti’s Song for Freedom and Sofia Acosta Makes a Scene